I tried it in 2023. Within a week, my personal experience showed noticeable improvements. After two weeks of consistent use, my mind was made.
I researched the market and discovered many products addressed damaged skin, but few truly prevented the aggressions. The best skincare in the world can't undo damage that happens every day. I realized the missing piece wasn't better treatment—it was prevention before penetration. There was a clear opportunity: help people prevent skin damage while preserving youth and health. In 2024, I committed fully.
After months of testing and encouraging feedback, we launched in Q3 2025. Today, we're ready to scale."
The Reality of Modern Skin Exposure
- Urban air pollution significantly impacts skin health with direct links to accelerated aging and inflammation
- Indoor environments increase moisture loss by up to 25%
- Traditional makeup products fail to provide adequate daily protection
Dermalyx Skin Shield Technology
- Environmental Protection: Advanced polyphenol complex prevents pollutant adherence
- All-Day Hydration: Invisible, breathable shield maintains optimal moisture
- Makeup Enhancement: Perfect base extending wear time and performance
Many products use ingredients like silicones, vitamins C and E, and antioxidants to repair damage after it happens. Dermalyx focuses on prevention before damage occurs. We've engineered these proven ingredients into a breathable barrier formulation—protected by 3 patents pending—that:
- Protects against environmental aggressors before they penetrate
- Maintains moisture through active barrier technology
- Provides a protective base while drastically limiting product absorption into skin
Dermalyx creates an ideal environment for your skin's natural processes while working alongside your existing therapeutic products. It's not about replacing what works—it's about adding the protective layer that's been missing.
For 22% equity stake
Product Launch Status
- Product launched and available online
- 100+ 5-Star positive test-pilot feedback
- Influencer launch: campaigns planned
- 4,000 units ready for immediate scaling
Market Opportunity
- $166.35B global skincare market (2024)
- Anti-pollution segment: $9.4B → $15.9B by 2030
- Growing demand for multifunctional products
- First-mover in protective barrier category
W Magazine Feature - October 2025
Selected as 1 of only 10 best new beauty products
— Maryam Lieberman, Contributing Beauty Editor, W Magazine
Go-to-Market Strategy
Phase 1 (Months 1-12): Digital foundation with DTC launch, TikTok and Instagram content, and Amazon entry. Building social proof for retail partnerships.
Phase 2 (Months 13-24): Retail partnerships with established customer validation
Phase 3 (Months 25-36): International expansion and product line extensions
Strategic Funds Deployment
- 47.5% Marketing & Customer Acquisition
- 20.0% Inventory & Working Capital
- 20.0% Team & Execution Support
- 12.5% R&D, Legal & Operations
67.5% directly allocated to growth initiatives
Why These Customers Need Dermalyx Now
The skincare industry has perfected repair. What's been missing is prevention.
Urban professionals face 8+ hours daily exposure to pollutants that penetrate before their evening routine begins. Makeup users unknowingly allow chemical absorption throughout their wear time. Skincare enthusiasts invest in premium serums that evaporate in air-conditioned environments. Dermalyx doesn't replace their solutions—it prevents the problems those products are designed to fix.
Eric "Occo" Weber
Laurent C. Rischmann
Electra Schaller
Emmanuel Saujet
Anne du Boucheron
Veronica De La Cruz
Maryam Lieberman
IMPORTANT DISCLOSURES: This presentation contains forward-looking statements regarding projected financial performance, market opportunities, and business plans. These projections are based on current assumptions about market conditions, customer adoption rates, competitive landscape, and operational execution. Actual results may differ materially due to factors including but not limited to: market competition, regulatory changes, manufacturing costs, customer acquisition challenges, key personnel departure, patent disputes, economic conditions, and execution risks.
INVESTMENT RISKS: Investment in Essential Brand, Inc. involves substantial risk including complete loss of investment. The company has limited operating history, faces significant competition, and depends heavily on key personnel. No assurance can be given regarding achievement of projected returns or successful exit opportunities. This offering has not been registered with the SEC and is intended only for accredited investors. This document is confidential and proprietary.