Dermalyx - Executive Investment Summary
Dermalyx Product Lineup
DERMALYX
Skin Shield Technology: A New Era in Protective Science
Essential Brand Inc | Pre-Seed Round 2025
CONFIDENTIAL: This document contains proprietary information of Essential Brand, Inc. and is provided for informational purposes only. Recipients agree to maintain the confidentiality of this information.
Investment Opportunity
Essential Brand Inc presents a strategic investment opportunity in Dermalyx, the first preventive skin barrier technology that protects before damage occurs. Unlike traditional skincare that repairs after exposure, our patent-pending invisible shield drastically limits environmental penetration while enhancing your existing routine. With a market-ready product, verified consumer demand, and 3 patents pending, we project $12.8 million in revenue and $3.1 million in net profit over 3 years, delivering strong returns through diversified revenue channels and operational excellence.
Dermalyx Product
MADE IN USA
Dermalyx.com
"Every story begins somewhere. Dermalyx's began with a conversation over coffee. An acquaintance mentioned a side project—a sort of second skin his scientist partners were creating, backed by new research and scientific patents. An innovation that could change skin health.

I tried it in 2023. Within a week, my personal experience showed noticeable improvements. After two weeks of consistent use, my mind was made.

I researched the market and discovered many products addressed damaged skin, but few truly prevented the aggressions. The best skincare in the world can't undo damage that happens every day. I realized the missing piece wasn't better treatment—it was prevention before penetration. There was a clear opportunity: help people prevent skin damage while preserving youth and health. In 2024, I committed fully.

After months of testing and encouraging feedback, we launched in Q3 2025. Today, we're ready to scale."
— "Occo" Eric Weber, Founder & CEO
Market Opportunity & Our Solution

The Reality of Modern Skin Exposure

  • Urban air pollution significantly impacts skin health with direct links to accelerated aging and inflammation
  • Indoor environments increase moisture loss by up to 25%
  • Traditional makeup products fail to provide adequate daily protection

Dermalyx Skin Shield Technology

  • Environmental Protection: Advanced polyphenol complex prevents pollutant adherence
  • All-Day Hydration: Invisible, breathable shield maintains optimal moisture
  • Makeup Enhancement: Perfect base extending wear time and performance
Patent-pending formula backed by proprietary savoir-faire and robust intellectual property
What Makes Dermalyx Different?

Many products use ingredients like silicones, vitamins C and E, and antioxidants to repair damage after it happens. Dermalyx focuses on prevention before damage occurs. We've engineered these proven ingredients into a breathable barrier formulation—protected by 3 patents pending—that:

  • Protects against environmental aggressors before they penetrate
  • Maintains moisture through active barrier technology
  • Provides a protective base while drastically limiting product absorption into skin

Dermalyx creates an ideal environment for your skin's natural processes while working alongside your existing therapeutic products. It's not about replacing what works—it's about adding the protective layer that's been missing.

Investment Highlights
Capital Raise
$300K
Min. Invest. $25K
For 22% equity stake
3-Year Revenue
$12.8M
Break-even by Month 13
3-Year Net Profit
$3.1M
Strong profitability trajectory
IP Protection
3
Patent Applications + Trade Secrets
Pre-money Valuation: $1.06M | Post-money: $1.36M
About Our Valuation Our $1.06M pre-money valuation reflects invested capital and achieved milestones: 3 patents pending + exclusive licensing rights, FDA compliance and manufacturing partnerships, W Magazine editorial feature (one of only 10 products selected), first-to-market in preventive barrier protection, and operational systems with 4,000 units inventory. This is proven product-market fit requiring growth capital, not development capital.
Proven Traction & Market Opportunity

Product Launch Status

  • Product launched and available online
  • 100+ 5-Star positive test-pilot feedback
  • Influencer launch: campaigns planned
  • 4,000 units ready for immediate scaling

Market Opportunity

  • $166.35B global skincare market (2024)
  • Anti-pollution segment: $9.4B → $15.9B by 2030
  • Growing demand for multifunctional products
  • First-mover in protective barrier category

W Magazine Feature - October 2025

Selected as 1 of only 10 best new beauty products

"Our skin felt noticeably calmer, smoother, and more balanced after using this product. The lightweight formula absorbs easily, enhancing hydration without heaviness, while forming a breathable barrier against daily environmental stressors."

— Maryam Lieberman, Contributing Beauty Editor, W Magazine

Growth Strategy & Use of Funds

Go-to-Market Strategy

Phase 1 (Months 1-12): Digital foundation with DTC launch, TikTok and Instagram content, and Amazon entry. Building social proof for retail partnerships.

Phase 2 (Months 13-24): Retail partnerships with established customer validation

Phase 3 (Months 25-36): International expansion and product line extensions

Strategic Funds Deployment

  • 47.5% Marketing & Customer Acquisition
  • 20.0% Inventory & Working Capital
  • 20.0% Team & Execution Support
  • 12.5% R&D, Legal & Operations

67.5% directly allocated to growth initiatives

Why These Customers Need Dermalyx Now

The skincare industry has perfected repair. What's been missing is prevention.

Urban professionals face 8+ hours daily exposure to pollutants that penetrate before their evening routine begins. Makeup users unknowingly allow chemical absorption throughout their wear time. Skincare enthusiasts invest in premium serums that evaporate in air-conditioned environments. Dermalyx doesn't replace their solutions—it prevents the problems those products are designed to fix.

The Team Behind Dermalyx
Leadership Team
Eric Weber

Eric "Occo" Weber

Founder & CEO
15+ years scaling ventures • Product vision to market execution • Retail & DTC expertise
Laurent Rischmann

Laurent C. Rischmann

SVP Strategic Partnerships
30+ years sales & BD • Award-winning revenue growth • International distribution networks
Electra Schaller

Electra Schaller

Social Media & Marketing
Digital-native content creation • Authentic brand voice • Early product adopter insights
Advisory Board
Emmanuel Saujet

Emmanuel Saujet

Retail & Brand Strategy
Co-founded ICP • Scaled Creed at Neiman Marcus • Boutique-to-major retail playbook
Anne du Boucheron

Anne du Boucheron

Creative Direction
A Creative Partner founder • Elite creative network (LA/NY/Paris) • Early adopter validation
Strategic Affiliates
Veronica De La Cruz

Veronica De La Cruz

Media & Advocacy (39.7K)
Emmy-winning anchor • National media credibility • Social innovation pioneer • Health advocacy
Maryam Lieberman

Maryam Lieberman

Beauty Editorial (11.5K)
W Magazine editor • Featured Dermalyx in "W List" • Expert product validation
Complete Investment Documentation
For detailed financial projections, market analysis, complete team bios, product pipeline, exit strategy, and comprehensive business plan:
ACCESS FULL INVESTMENT DECK →

"Occo" Eric Weber

Founder & CEO

occo@essentialbrand.net

310-948-4258

LinkedIn Profile

Laurent C. Rischmann

SVP Strategic Partnerships

laurent@dermalyx.com

310-691-6068

LinkedIn Profile

Company Information

www.dermalyx.com

@dermalyxskincare

Essential Brand, Inc.

IMPORTANT DISCLOSURES: This presentation contains forward-looking statements regarding projected financial performance, market opportunities, and business plans. These projections are based on current assumptions about market conditions, customer adoption rates, competitive landscape, and operational execution. Actual results may differ materially due to factors including but not limited to: market competition, regulatory changes, manufacturing costs, customer acquisition challenges, key personnel departure, patent disputes, economic conditions, and execution risks.

INVESTMENT RISKS: Investment in Essential Brand, Inc. involves substantial risk including complete loss of investment. The company has limited operating history, faces significant competition, and depends heavily on key personnel. No assurance can be given regarding achievement of projected returns or successful exit opportunities. This offering has not been registered with the SEC and is intended only for accredited investors. This document is confidential and proprietary.